How to Minimize Email Spam Complaint Fallout

According to Wikipedia an Email Spam is defined as "An email spam, also known as junk email or unsolicited bulk email (UBE), is a subset of spam that involves nearly identical messages sent to numerous recipients by email." the issue related to email spam is that "clicking on links in spam email may send users to phishing web sites or sites that are hosting malware. Email spam started growing since early 90's. Over the period of time most of the email service providers have made the spam button so that users can report an "unsolicited" bulk e-mail. But this facility is been misused too. A lot ...

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How to Grow a Responsive Email Marketing Database

Every B2B marketer's objective is to grow his email marketing database year on year. B2B marketers these days are constantly losing names due to unsubscribes, spam complaints, and undeliverable email addresses. Keeping up with the changed profiles/ jobs/titles and positions is at times difficult if we talk about B2B world. Maintaining a clean and updated database is a marketer's responsibility. Doing this activity on regular basis ensures that a marketer is feeding in fresh and accurate data to the marketing automation system. A database is fruitful till the time it is responsive and is delivering desired outcome. A database is the heart of your marketing function. All your ...

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CAN-SPAM Act: All you Need to Know

What is CAN-SPAM Act ? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. One of the most widely used marketing tool used by most of B2B companies today is email marketing. Regardless of business size, each and every company in B2B sphere is aware of email marketing advantages and aims to get benefited. Advantages for which it is so much in demand are  that it is inexpensive, customizable and most importantly that it can be targeted to fit every aspect of customer list. However, its not that easy to ...

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What to do when you received a 3rd party lead lists

For an emails campaign to kick start, all you need is a quality email data / lead lists. It is a good practice to gather this data internally. But at times, you feel that the data you have is insufficient to run an email campaign While planning an email campaign sometimes the data you gathered internally is not sufficient. This is the point where you need 3rd party lead lists. But, ever realized how you gonna use it so that it delivers desired results. Well, there are some tips and tricks to know before you actually put this 3rd party data in action. Profiling target audience - When you ...

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How to Ensure Stellar Email Data Quality

Email Data quality is the most important aspect in an email marketing campaign to ensure success.  A marketing database is the biggest asset for any business. Creating and compiling a database also requires lot of hard work and analytic study. Some people miss-understand it as just getting the names and addresses of regular customers and putting them in order. Any company involved in any kind of sales and marketing activity has a database of its valued customers, which they have acquired over the years. At the same time maintaining a clean, updated database is tedious work. The task of removing duplicate entries and redundancies or any other ...

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Bounced Contacts: How to Deal with it

What is a bounced email? to put it in simpler words, we can say that bounced email is the one that never reaches the recipient's inbox and is sent back sender's inbox with an error message of unsuccessful transmission. Bounced or undelivered mails are a pain for B2B marketers. These bounced email not only hamper your marketing campaign but also hit your sender score. Bounced mails if handled improperly can prove to be disastrous than what you can imagine. If email marketing is the main marketing tool for you and your company then you know the value of a valid and verified email address. Every missing or ...

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Email Deliverability: How to Stay on Top of it

Email deliverability rate is the number of emails that you sent that were successfully delivered to recipients. Email deliverability plays a vital role in measuring the success rate of an email marketing campaign. Even if your email lands up in SPAM or Junk folder it is counted as a positive delivery. An email for which an account was not found is the undelivered one. It could be because of the incorrect email address, some technical issues, typos, deactivated account etc. Staying on top of email deliverability is more difficult for a B2B marketer than a B2C marketer. In case of a B2C email campaign, 40%  of the email list usually ...

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How to Find & Improve Your SenderScore

Thomas Sowell once said that "It takes 20 years to build a reputation and five minutes to ruin it". He obviously wasn't talking about email deliverability but this quote can be easily applied to factors that impact sender score. Like a credit score indicates the credibility of the credit card holder, the sender score is an indication that measures the trustworthiness of an email source. It is an algorithm that rates every outgoing mail server IP address on a scale from 0-100 and is called reputation. To find your Sender Score, you need to a  Return Path's registration (https://www.senderscore.org/register/). Once you have verified the email address then you ...

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How Bounced Emails Hurt Your Marketing & How to Fix it

Email is one of the most effective marketing tool for many B2B and B2C companies. For big giants like Dell and Amazon email marketing is still the best and the most effective marketing campaign. It is cost effective and time effective. However it is successful only when your emails reach client's inbox and not land up in spam folder or bounce back. This is the biggest challenge in email marketing campaign. In a survey (According to MailerMailer’s email-marketing metrics report) it was found that bounce rate varies from industry to industry. Their findings are as follows; Consulting (2.6%), ...

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5 Ways to Reconnect With Your Lost Customer

Evaluating email lists time-to-time is an important part of B2B email marketing process. Prolonged list evaluation can lead to a stale data and hampers your campaign quality. In a report published in 2010, MarketingSherpa reported that 33 percent of businesses are seeing a 13% drop in their list sizes. Other industries combined attrition rate amounts to 30 percent drop annually. In B2B world, data changes more frequently as compared to a B2C scenario. This change is caused by a number of factors: change in job resulting in change of email address, change in job profile, or change their personal email to switch ISPs or avoid spam and start fresh. This ...

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Why “Missing email addresses = Missed opportunities” & How to fix it

Missing or incorrect data in your marketing list hampers your ability to reach more customers, keeps your marketing efficiency at risk and keeps you from getting more business. Email addresses are very important if you contact customers / clients via email. On one hand missing or bad email addresses increases company's marketing cost and on the other hand it questions consumer's online privacy. Putting a quality email list is an important part in case of email marketing. If your email list contain unvalidated email addresses, chances are that the bounce rate is higher that the industry's average. A missing email address ...

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Importance of Data Cleansing

Data cleansing, data cleaning, datawash or data scrubbing are the terms used for the process of detecting & correcting bad or inaccurate data from a database. Data Cleansing in B2B world refers to identifying incomplete, incorrect and inaccurate  data and then modifying or replacing it with the correct data. Data cleansing is a tedious and time consuming task specially when you have a huge database. Keeping a clean and accurate database in B2B world is the biggest challenge the companies face these days. Many B2B companies hire B2B Data Cleansing service vendors who are highly qualified and offer best of the service. These vendors ensure to deliver good quality as well ...

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How to Enhance Your B2B Marketing Campaigns Through Content

The main challenge in B2B marketing space is to create rich content that not only attracts new buyers but is able to initiate sales. High quality digital content plays an important role in all marketing campaigns. The content should look like and appealing appetizer platter. The main objective behind creating appealing and high quality content is to be shared. It could be through social networks, word of mouth, emails, print-outs etc. Following we have listed 6 types of content that enhances the quality of your digital content of your B2B marketing campaign. 1. Created - While creating content from scratch, make sure to include Slideshare presentations, infographics, eBooks etc to add ...

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Email Marketing is Not Just for Big Birds

Email marketing is one of the most cost effective aspect of direct marketing. It is a great way to reach your customers quick without spending tons on the budget. Many marketers have a feeling that email marketing is just for the big businesses. Well, that's a myth. Email marketing works similar for all businesses without discriminating on the basis of size and structure. Small business marketers who haven't yet started off with email marketing, they should start now. Here are few tips for small business marketers to effectively implement email marketing strategies. 1. Easy subscription process - The visitor should not face any difficulty locating and finding out ...

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Tips to Successful Email Marketing Campaign

An email campaign is all about sending powerful and coordinated set of email messages delivered at intervals. Email marketing is one of the most cost effective solution to keep in touch with your customers and prospect clientele. A marketer can use email campaign to re-market a product / service to existing customers so they become repeat purchasers  and makes it easy to attract new subscribers. Following are some tips to create successful Email marketing campaigns : 1. Know who your target audience is - For a successful email marketing campaign you need to have a clear understanding of who your target audience is, what your customer expect from you and ...

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How to Sharpen Your Email Marketing Strategies

Email is still one of the most effective online marketing strategy for B2B marketers. Almost all internet users engage in Sending and receiving email activity. More and more companies are trying their hands on establishing email marketing as their prime marketing strategy. But, the hard reality is that not many companies get it right. Those who are successful at establishing can't get the desired results. If you fall in this category and read through the following link to know how you can sharpen your email marketing strategies. 1. Write email messages that get better results - Follow 'A-I-D-A' approach. You basically need to ...

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Email Marketing Trends

One of the most invaluable marketing assets today is Email Marketing. However as many as 70% of B2B marketers are still unable to get it right. Its only 30% marketers who are using email marketing as their primary lead generation strategy. We are in an era where email marketing is the most effective way to get in touch with prospects. Today, most of the clients and customers have access to internet via laptop computers, smart phones and other tablet devices. They use internet at home, in office and on the go. So, email marketing here appears to be the most effective for lead nurturing. With every emerging marketing channel ...

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Reasons Why Your Email Marketing Isn’t Working

Email marketing's existence is a debatable subject in the B2B world. One general argument that many marketers come up with says "Email marketing is dead". My reply to them is yes, it is dead because you do not understand how to use it properly. There are companies who still believe in their email marketing campaigns and are running it successfully. Big companies like Dell and Amazon too continues to get more and more leads by successfully running their email marketing campaigns. The biggest mistake most of the marketers do is they get lost in their email marketing campaign and fail to implement it ...

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