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CAN-SPAM Act: All you Need to Know

What is CAN-SPAM Act ? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and ...

How to Ensure Stellar Email Data Quality

Email Data quality is the most important aspect in an email marketing campaign to ensure success.  A marketing database is the biggest asset for any business. Creating ...

Importance of Data Cleansing

Data cleansing, data cleaning, datawash or data scrubbing are the terms used for the process of detecting & correcting bad or inaccurate data from a database. Data Cleansing in B2B ...

Email Marketing Trends

One of the most invaluable marketing assets today is Email Marketing. However as many as 70% of B2B marketers are still unable to get it right. Its only ...

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