Tips & Tricks

Forms of E-mail verification

Leads to marketing is like water to fish. Not having them in sufficient quantity means one thing. Death.

It is imperative that these leads be generated in sufficient number with great care, caution and speed.

Economics, efficiency and ease of use have shifted marketing from the ambit of the physical to the online. Marketing, is now in the cyberworld.

For the last decade and a half, one medium which has stood the test of time vis-à-vis durability and ease of use is the humble E-mail. Other platforms like real-time chats, social medias etc threaten to debase this medium but not anytime soon.

Given these attributes, imagine a situation where a good number of your marketing e-mails bounch back on you! Time lost, efforts lost, money lost and with luck reputation too may be lost. The last thing an online marketer would ever want is to be black-listed as a sender of SPAM.

Dirty data is a very real threat and if not treated at its origin may require some serious cleaning at the hands of specialists.

Some of the more used techniques to address this issue are:

  • Re-entering e-mail IDs more than once gives the likely mail recipient the opportunity to spot any mistake at the very first instance and rectify it.
  • Checking every part of the e-mail address to see if it conforms to Internet standards and ISP rules. Most appenders check for inconsistencies against set formats of top ISPs like presence (or absence) of particular characters (be it alpha-numeric or special characters) at particular points in the e-mail ID.
  • The most basic form of checking involves a thorough spelling and syntax check of obviate obvious errors which can be as high as 15% of the dirty data!
  • Most appender, given their expertise and experience keep humongous details re honey opts, traps, SPAM filter etc to advice their clients on ways to bypass them.
  • Continuous checking of domains, SMTP and IP address and mail box instead of an ad-hoc response just so that maximum e-mails get through without fail.
  • Reverse check against other details like telephone numbers and address to validate and where required, mention the correct e-mail ID.
The above means are not the only ones being employed to clean the dirt in your e-mail list of leads. Practically every day, a new service or technology comes up promising greater transparency.

So while it does help to keep your ears to the ground, once-in-a-while looking around helps. It gives perspective to one’s search.

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