How to Boost your Email ROI?
Though email marketing is considered to be old fashioned as compared to the social networking marketing strategies, it still is an important channel that helps you in lead generation and conversion and is also very cost effective. It takes up fewer efforts as compared to the social networking strategies where you need to be constantly on your toes in the virtual world.
As a result, email marketing campaigns have always received serious consideration from marketers over the world. For every analysis of an email campaign, the Return on Investment (ROI) is always calculated so as to ensure better functioning in the future campaigns to obtain a higher ROI.
Following are some of the strategies that affect your ROI positively:
Testing the subject lineSubject line is the key to the success or failure of an email. Based on the analysis of every email campaign, you need to test various permutations and combinations of keywords for your subject line. You particularly need to avoid triggers that can hit spam traps in your subject line. Experts can help you test the word combinations that can give you the best results.
Personalization of emailsYou could be working out with sets of standard templates for certain types of emails. It is also possible that you may have a pretty long list of customers where personalization is not possible. However, if you can manage to take out the time to rework on the email content to make it appear more personalized, it can help a great deal. Research has shown that personalized emails often give better results than generic ones.
Classification of customersBefore you proceed with personalizing of emails, you can classify your customer list based on various parameters like history, demographic factors, and business interests and so on. Based on this information, you can create personalized emails. This is extremely important to catch the attention of your customers. For example, a customer who has relocated to a far away location may not be able to avail services that do not occur in that geographic region. Other way round, a new customer may drop into the radius of your service zone and may be interested to know more about the services.
Adapting the technology changesWith the increasing popularity of smartphones and other mobile devices, emails are usually accessed on the go. You need to ensure that your email formats and layouts are compatible with the smartphone screens and apps. If customers are not able to access or read the mails comfortable, they are likely to be blocked.
Along with following these tips, the usual precautions of data cleansing, data validation, reviewing content and having a user friendly approach in the mails are some of the tips that you need to consider anyways.