Tips & Tricks

What is Reverse Email Append?

Customer data constitutes an important part of the database for every marketing organization. With every contact, there are several online and personal information elements that are generated. However, all the customers are not so willing to provide their personal information to business organizations. Especially in case of sales and marketing organizations, customers prefer to communicate and provide email information only till a significant deal comes into shape.

Along with email address of a customer, the organizations can extract information like the number of visits of the customer on the company website, the number of clicks, documents that are downloaded and online programs attended.

Reverse email append helps the organization to find out more about the details of a customer on the basis of the email information. The user profile can be revealed to know more about factors like name, demographic details of the customer and also can reveal if the customer is an existing customer of the organization. Reverse email appending helps you add value to the existing database and also helps you go ahead with multichannel marketing programs. High end matching programs help you append even the first and last names of the client and find out about the postal address of the file. This process provides a high ROI and enhances personalized records and email records.

The reverse email appending has also become user friendly where B2B marketers can just email the data of email addresses or load it on the FTP sites of the vendors. The vendors then provide a complete profile of the customers. However, in order to retain the data quality, it is essential that you append only those email addresses that are valid. Most of the vendors often charge only for valid addresses, but invalid ones can result in loss of time and generation of dirty data.

Reverse email appending has thus opened new avenues for marketing organizations where they can reach out to customers and understand them to consider their business options. It is however expected that the information of the customers should be maintained and managed by these organizations by adhering to the rules and policies of data security and confidentiality.

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