Why to Ensure CRM Data Quality?
Leads,prospects,customers are very crucial to any type of business. If there are no customers there won't be any revenue. Customer or leads contact information is one of the most important asset of company. This contact information is the foundation of any marketing campaigns of company. So it is very crucial to keep this contact information up to date and organized. There are various softwares in the market which help to append,enrich,cleanse and maintain your CRM data.
Effective maintenance of CRM data has huge impact on business success. Ensuring data quality is important for ongoing and accurate customer information both to manage campaigns and determine customer value. Keeping your data free from redundant and duplicate records will prevent you from sending multiple copies to same customer. If you send multiple copies to same customer it might upset the customers which lead to hurting your campaigns effectiveness.
Bad data makes it difficult to use customer knowledge to generate revenue. Customer interaction strategies helps you to determine the value of customer to your business. A sound customer interaction strategy requires companies to organize and analyze every customer touchpoint . This valuation of customers helps you to focus on high value customers. This affect your revenue generation because you can reduce your expenditure towards low value customers and nurture and focus high value customers. It increases the effectiveness of you sales team by allowing them to focus on sales ready leads and not chasing customers who are not yet ready to buy.
Marketing is moving from a purely transactional view of marketing to a more relational one.CRM data serves as an ongoing repository of customer touchpoints and allows companies to send tailored messages and customized promotions to customers. In content marketing content is king. The more tailored and relevant your message is ,more you can engage your audience and move them toward their purchase journey.
If data quality is not on your priority list then it time to make it a priority. Ensuring your data quality helps you to protect customer relationship and improves your sales and revenue.